The unbelievable book explores the connection between branding, belief and the Bible. How an ancient pledge measures up when compared to the myriad of promises and slogans that surround us today. The brand slogans we buy into, the things that we chase, can’t escape, pursue and accrue. How would life look if we pursued a different kind of promise – an unbelievable promise?
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A guide... to a promise

The unbelievable book charts an incredible story of adventure, discovery, ancient treasure and a boy on a bench with his grandmother. After 25 years, an innocent question leads to the unveiling of a rather familiar book in unfamiliar circumstances. A question that demanded an answer. A journey that starts in Newcastle, detours to Egypt, includes butter, branding and an unbelievable promise for every reader.
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Large book: 30cm square / 86 pages + cover & free
Whether it’s a physical step, a thought or ambition, to get an answer to a particular question requires a step in the direction of the answer – obvious, perhaps. But how do we navigate through the bombardment of messages that surround us today? How do we foster an ambition to live a lighter, simpler life of meaning and hope, purpose and ambition and perhaps even one of faith and belief? Only one way to find out...
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